Viceland

For the launch of the VICELAND television channel in the Benelux, I collaborated with the Vice Media Amsterdam team on an impactful campaign that combined various creative channels and strategies. From a nationwide poster campaign with thousands of posters to an interactive voicemail initiative where participants could answer random questions via a toll-free number—the best messages made it to both television and social media. The campaign culminated in a large-scale launch event that celebrated the official start of VICELAND and placed the brand in the spotlight.

2017

campaign material

Guerrilla marketing played a significant role in the VICELAND launch campaign. To maximize visibility, professional teams were hired to distribute and display various types of posters across the Netherlands.

An animated video was showcased prominently at Rembrandtplein in Amsterdam and on screens at several key squares in other cities, amplifying the campaign’s reach and ensuring VICELAND’s presence was impossible to miss.

Kinetic typography animations were a dynamic element of the campaign, featured across social media to engage audiences and build excitement. These bold, typographic designs were also adapted for various applications, such as the poster displayed at the bar during the launch event, seamlessly tying together the campaign's visual identity.

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